Landing Page Redesign
Website Design
Brand Design
Time: 2 months (July - Sept 2020)
Role: UI/ UX Designer
Team: Zach S, Michael L, Alex F
Sizigi provides an e-Portfolio platform for professionals to showcase work in a more candid way.
The challenge —
Redesign a more user-friendly landing page for an ePortfolio product.
The outcome —
A website that offers more visuals, social proofs, and updated content.
(Now live at joinsizigi.com)
1/ Objective
— Worked with the CTO, Director of Marketing, and other Design Intern for iterations and feedback
— Worked with the HR Interns to analyze user research and pain points
— Created high-fidelity prototypes for the landing page using the updated branding guideline
2/ User Research
A survey on the usability of Sizigi's ePortfolio was sent to a mix of stakeholders, including active users and potential customers, which received 20 responses.
Findings —
Different interpretations of the word “ePortfolio”—The commonly used term for the creative industry led to concerns about the flexibility of the product.
Confusion about the functions of the product — It was not clear to users how Sizigi’s product works and how it helps with the recruiting process.
Negative reactions to colors— The current color combination was eye-straining, resulting in the need for an updated branding guideline.
3/ Iterations & Prototypes
A snapshot of the old landing page
User Flow —
Design System —
Product Goal #1:
Lower the learning curve—
Sizigi's product is a novel one in the market, which comes with a high learning curve.
Solution: More product visualizations to reduce cognitive load.
Stylized snapshots of the product
The final design VS. iterations using product screenshots that were not legible
An additional tab 'How It Works' about in-depth descriptions of the product.
Product Goal #2:
Increase conversion—
Solution: Social proofing through customers' testimonials, social media previews, and content strategy.
Social Proofing: users' testimonials
Previews of social media posts for credibility
A CTA banner with social proofing content title.
Product Goal #3:
Branding consistency—
Solution: Development of new marketing collaterals.
4/ Conclusions
— Lesson learnt: simplicity trumps attractiveness.
— Thank you to the team: Michael Lee, Alex Flores, and Zach C, and all of your hard work that went into the project!